CRYSTAL-INFUSED LUMINOUS HIGHLIGHTER
Enhance, illuminate & highlight your features in seconds. Our Luminosity highlighter delivers a soft, glowy sheen that melts into the skin for a fresh, radiant shine — perfect for everyday dewy look
Discover BELLA
Welcome to our World of the BELLA Butterfly. BELLA was born from a dream to create exceptional beauty powered by 100% vegan innovation. Discover beautifully unique formulations infused with flowers, fruits, and crystals to elevate every beauty ritual.
Founded by our Head Butterly, Sabina Ranger, BELLA draws on generations of product creation to deliver powerful performance and instant results.
At the heart of BELLA is our Butterfly Squad, our global community which we invite you to be a part of.
Driven by purpose, 1% of all profits support charitable causes through our BELLA Butterfly Fund
Every BELLA Butterfly has a story — and yours is just beginning. The BELLA Butterfly Squad is our empowering beauty community where your uniqueness is your superpower. You were born to evolve, to express, and to become your most radiant self. This is more than makeup — it’s transformation. Discover your inner butterfly with BELLA’s vegan, high-performance beauty products, designed to lift, define, and enhance your natural beauty. Join our journey and celebrate your metamorphosis. Tag @bellaworld & #ButterflySquad to share your transformation and inspire others
Berry bold. Ice smooth. A lip paint that melts on and stays all day
Iconic Bella Moments
From every Butterfly selfie to every magical moment, we’re overwhelmed with gratitude. We’re proud to be part of your beauty journey and present in malls everywhere, celebrating bold, high-performance vegan beauty with our amazing community.
Thank you for embracing BELLA with open hearts, fearless beauty, and unstoppable energy. We can’t wait to spread our wings in the next city and create even more iconic moments together